領軍地產 LINK KWAN PROPERTY於2026年10月促成恒福商業中心 Hanford Commercial Centre 罕有兩門單位成交,由醫美醫生租客承租單位。

領軍地產 LINK KWAN PROPERTY 於2026年10月成功促成恒福商業中心(Hanford Commercial Centre)一個罕有兩門單位租賃成交,新租客為醫美服務範疇的註冊醫生團隊。是次選址不僅著眼於客流、形象及營運空間,更充分考慮香港《私營醫療機構條例》(第633章)下對診所處所、獨立性及出入口安排的合規需要,為醫美業務日後申請牌照或小型執業診所豁免書奠定良好基礎。恒福商業中心位處佐敦彌敦道221B-E號,距佐敦港鐵站C1出口約兩分鐘步程,屬可作半零售用途的商業大廈;對醫美租客而言,其價值不只在於地點,而在於可同時支援獲客、轉化、客單價、營運效率及長期擴張。

1. 核心交通帶來更多到店預約

醫美客戶通常需要覆診、接受療程、進行療程後檢查,選址是否方便會直接影響首次到店率、準時率及回訪率。

恒福商業中心坐落彌敦道主幹道,鄰近佐敦港鐵站,並受惠於密集的巴士、小巴及的士網絡;大廈距佐敦站C1出口約兩分鐘步程,客戶由港島、九龍東、新界西及新界北前往均相對直接。

對醫美診所的商業意義包括:

  • 降低客戶「預約後不出現」的機會,尤其適合午飯時段、下班後及周末客源。

  • 有利建立「方便覆診」的服務承諾,提升針劑、皮膚管理、激光、療程套票及術後跟進的完成率。

  • 吸引不只居住在佐敦的客戶,而是覆蓋油尖旺、紅磡、何文田、九龍塘、旺角,甚至跨區的中產及上班族客群。
  • 客人容易到達,醫生、護士、治療師及前台招聘亦有更大的通勤半徑。

商業結果: 地點便利能將一次性的到訪客,轉化為可持續回診、續套票及轉介朋友的高終身價值客戶。

2. 彌敦道門牌提升搜尋與信任

醫美屬於高信任、高客單價及高決策成本的消費。客人在落訂前,會反覆比較醫生背景、案例、口碑、環境、交通及地址的專業感。

恒福商業中心位於彌敦道221B-E號,屬佐敦核心商業地段,並非難以尋找的工業區或偏遠樓上單位。大廈定位為商業/半零售用途,亦有四部客用升降機,可支援客戶接待與診所日常流量。

醫美租客可將地址轉化為品牌資產:

  • 在網站、Google Business Profile、社交媒體及廣告中突出「Jordan / Nathan Road」地址,提高品牌可見度與可搜尋性。

  • 在 Google Maps、WhatsApp 預約訊息及療程確認書中清晰標示「佐敦站C1出口步行約2分鐘」,減少客人迷路及臨時取消。

  • 以整潔的商業大廈接待、專業招牌、統一品牌裝修及清楚導視,建立「醫生主理、正規、安全」的第一印象。

  • 對首次接受醫美療程、注射或醫療程序的客戶而言,地址容易抵達且有明確商業定位,有助降低心理門檻。

商業結果: 當客人更信任診所,諮詢到成交的轉化率、療程升級率及預繳套票的接受度通常更高。

3. 半零售定位支援自然客流與線上引流

恒福商業中心被市場資料列作適合半零售用途的商業大廈,單位面積選擇約由500至3,912平方呎,令醫美租客可按初創、成長或成熟診所的規模配置作選擇。

對醫美生意而言,半零售定位的真正價值不是單靠路過客即場成交,而是形成一個有效的「線上引流—線下轉化」閉環:

獲客環節 恒福商業中心可發揮的作用 對生意的影響
Google 搜尋與地圖 佐敦彌敦道地址清晰、交通易懂,方便建立地區關鍵字內容 增加「佐敦醫美」、「九龍醫美」、「佐敦皮膚管理」等本地搜尋的轉化能力
Meta/小紅書/Instagram 廣告 廣告落地頁可清楚說明港鐵出口及步行時間 減少因交通不便造成的查詢流失
到店諮詢 商業大廈環境較適合設置接待、諮詢及療程區 提升由免費/低門檻 consultation 到療程成交的機會
熟客轉介 客戶容易向朋友描述位置及相約同行 提升口碑、推薦與自然新增客
周邊合作 可與美容、健身、婚攝、酒店、婚禮及專業服務客群建立轉介關係 擴闊低成本獲客渠道

商業結果: 醫美營運者可把每一筆數碼廣告支出,導向一個客人容易理解、容易到達、容易信任的實體據點,提高廣告的到店及成交效率。

4. 雙門單位強化私隱與高端體驗

對醫美客戶而言,私隱並非裝飾,而是決定是否願意預約、接受諮詢、購買高客單價療程及介紹朋友的重要因素。

如租用罕有兩門單位,醫美診所可在專業人士及合規顧問指導下,利用額外出入口提升動線規劃彈性。例如將其中一個入口作接待及客戶進出用途,另一個入口配合員工、補給、後勤或特定服務流程;實際安排須取決於樓宇條款、消防規定、租約及醫療牌照要求。

此類格局可支援以下商業設計:

  • 將接待、諮詢、療程及醫生診症空間劃分得更清晰。

  • 減少等候客戶與完成療程客戶在走廊或接待區交錯,提高私隱感。

  • 為高消費客戶、KOL、婚前美容客群或需要較高私隱的客戶建立更高端的服務流程。

  • 讓員工、醫生及物資的動線更順暢,減少前台擠塞及療程時間延誤。

  • 提供更具「醫療診所」而非一般美容院的專業體驗,支持醫生主理的品牌定位。

第633章下,診所及小型執業診所的處所安排涉及獨立運作、結構分隔及直接、分開入口等要求;兩門設計可以增加規劃彈性,但不構成自動合規,應按實際服務、平面圖及衞生署要求評估。

商業結果: 更高的私隱感與流程品質,有助提高客戶滿意度、療程續購、口碑轉介,以及高毛利服務的銷售能力。

5. 租金效率留下更多增長預算

醫美行業的物業策略,不應只問「租金平不平」,而是問「這個位置能否為每一元租金帶來更多預約、更多成交及更高客戶終身價值」。

市場資料顯示,恒福商業中心的放租單位面積約500至3,912平方呎,參考租金約每平方呎35至38港元;另一市場資料顯示其平均叫租約為每平方呎33港元。實際租金將受樓層、景觀、裝修、面積、租期及單位條件影響,應以個別洽談條款為準。

隨著香港逐步落實診所規管制度,醫美及醫療相關租戶對商業單位的選擇,已不再只是租金、樓層及人流的比較;單位格局能否配合醫療處所規管,正成為能否順利開業、裝修及持續營運的關鍵因素。 衞生署自2025年10月起接受診所牌照及小型執業診所豁免書申請,相關處所規管亦以「處所」為本,令具備良好出入口、間隔及獨立營運條件的單位更見價值。

罕有兩門設計的實際優勢

今次成交單位的核心吸引力,在於其罕有的兩門出入口設計。對一般商業租戶而言,雙門位可提升門面展示、分流客人及改善動線;對醫美醫生租客而言,則更具實際營運及合規意義。

《私營醫療機構條例》(第633章)下,持牌私營醫療機構及獲豁免的小型執業診所,須屬獨立及單獨運作的處所,並須在結構上與非為該機構合理附帶目的而設的處所分隔,同時設有直接及分開的入口。兩門單位為診所規劃提供更高靈活度,可因應實際設計安排接待區、診症區、療程區、員工及後勤動線,並有助處理私隱、候診秩序及不同服務區域的分流需要。

不過,兩門位本身並不等同自動符合牌照或豁免要求。最終是否符合規定,仍須視乎租客所提供服務、實際平面配置、處所的結構分隔、入口安排、營運模式及衞生署的審核而定。領軍地產在是次租務配對中,重點協助租客從選址初期辨識可行性,減少租後才發現間隔、入口或牌照模式不匹配的風險。

第633章下醫美診所的選址重點

《私營醫療機構條例》主要規管註冊醫生及/或註冊牙醫執業的私營醫療機構,涵蓋醫院、日間醫療中心、診所及衞生服務機構。若處所提供醫療服務或施行醫療程序,即使對外標榜為美容服務,亦可能須因應服務性質申領相應牌照或豁免書。

對醫美醫生租客而言,選址前應優先釐清以下事項:

選址/規劃項目 對醫美診所的意義
獨立處所 處所須能獨立及單獨運作,並與不屬合理附帶用途的空間在結構上分隔。
直接及分開入口 牌照診所及豁免小型執業診所均涉及入口規定;兩門位可提升規劃彈性,但須按實際設計及個案審視。
單位使用權 若申請小型執業診所豁免書,營辦人須對有關處所具獨有使用權,不能以分租診室模式處理。
醫生人數及營運模式 小型執業診所只適用於符合特定條件的醫生/牙醫營辦模式;不符合者一般須申請診所牌照。
服務及程序類別 如涉及《條例》附表3所列的附表醫療程序,可能須申請日間醫療中心牌照,而非普通診所牌照。
裝修及設備規劃 房舍間隔、人手、設備及感染控制等,均須按適用的實務守則及牌照要求部署。
美容與醫療服務分隔 理髮、美甲及一般美容服務並不當然屬於診所的合理附帶用途;混合式經營更需及早處理分隔與功能規劃。

根據衞生署指引,若處所提供不設住宿的醫療服務或小型醫療程序,且不涉及附表醫療程序,可能適用於診所牌照或小型執業診所豁免書。若提供外科、內窺鏡、牙科、化學療法、血液透析、介入放射、麻醉或放射治療等附表醫療程序,則須申請日間醫療中心牌照。orphf+1

醫美市場下的新型租務需求, 近年醫美市場專業化,醫生主導的醫療美容業務愈來愈重視服務環境、醫療私隱、客戶體驗與監管合規。過往只以「旺區」、「大櫥窗」或「低租金」作租舖決定的方式,已不足以回應現時醫療相關租戶的需求。尤其在第633章規管框架下,醫美診所選址應由「可否營運」出發,再考慮品牌曝光、客源、交通及租金效益。對醫生團隊而言,較理想的商業單位通常具備以下特徵:

  • 樓宇及單位用途具備醫療或專業服務的適配性

  • 可規劃獨立接待、診症、療程及後勤空間

  • 入口及內部動線具私隱與分流條件

  • 樓層形象、升降機配置及客戶到訪便利度合適

  • 有足夠時間完成租約、設計、裝修、牌照/豁免申請及正式啟業的銜接

  • 能平衡租金成本、裝修投入、法規要求及長期擴充空間

此外,政府已表示,診所及小型執業診所規管制度旨在確保醫療處所的設施與安全標準,並對醫療服務水平及收費透明度作適度規管。對正在籌備、搬遷或擴充的醫美醫生團隊而言,及早把合規條件納入租務決策,有助降低日後搬遷、改裝及延誤開業的成本。

領軍地產的醫療租務定位

領軍地產 LINK KWAN PROPERTY 一直專注商業物業、醫美、美容、診所及專業服務租務配對,理解醫療相關租戶並非只是在尋找一個辦公或零售單位,而是在建立一個兼顧合規、專業形象、客戶體驗及業務增長的長期營運據點。是次恒福商業中心兩門單位成交,正反映市場對具獨立性、可塑性及醫療營運潛力的優質單位需求持續增加。領軍地產在交易前期協助租客從單位格局、入口條件、業務定位及未來發展需要作多角度評估,務求讓租客不只「租到舖」,更能租到一個適合醫美專業服務長期落地及發展的營運平台。

溫馨提示: 本文只作一般物業及市場資訊分享,並非法律、醫療、牌照或專業合規意見。第633章下應申請的牌照/豁免類別,以及處所是否符合相關要求,須按實際提供的服務、營運模式、設計圖則及個案情況而定。租客應在簽約、裝修及營運前,向衞生署私營醫療機構規管辦公室、專業顧問及法律人士取得適切意見。衞生署亦設有私營醫療機構登記冊,供公眾查核相關機構的牌照或豁免資料。

LINK KWAN PROPERTY is pleased to announce the successful leasing transaction of a rare dual-entrance commercial unit at Hanford Commercial Centre in October 2026. The premises have been leased to an aesthetic medical practitioner for the establishment of a medical aesthetic practice.

This transaction reflects the increasing importance of selecting commercial premises that can support not only client experience and professional branding, but also the operational and regulatory considerations applicable to private healthcare services in Hong Kong.

For medical aesthetic operators, a leasing decision is no longer determined solely by rental level, location, visibility, or floor area. The configuration of a premises—including its accessibility, entrance arrangement, internal circulation, privacy, and potential for functional segregation—may materially affect its suitability for clinic planning and regulatory compliance.

A Rare Dual-Entrance Layout

The leased unit stands out for its uncommon two-door configuration, offering enhanced flexibility for a medical aesthetic operation.

A dual-entrance layout may assist a tenant in planning separate access routes and internal circulation for reception, consultation, treatment, staff operations, and ancillary functions. It can also support a more discreet and premium client journey—an increasingly important consideration for medical aesthetic practices where privacy, comfort, and service quality are central to the patient experience.

From an operational perspective, the additional entrance provides greater flexibility in designing a more efficient workflow. Subject to the final layout, approved plans, operational model, and applicable regulatory requirements, it may facilitate the separation of customer-facing areas from staff or back-of-house functions, while preserving a professional and well-organised clinical environment.

Regulatory Considerations Under Cap. 633

Hong Kong’s Private Healthcare Facilities Ordinance (Cap. 633) regulates private healthcare facilities in which registered medical practitioners and/or registered dentists practise. The regulatory framework covers private hospitals, day procedure centres, clinics, and health services establishments.

Depending on the medical services provided and the operating model adopted, an aesthetic medical practice may be required to obtain a clinic licence, a day procedure centre licence, or—in qualifying circumstances—an exemption certificate for a small practice clinic.

Premises considerations are therefore an integral part of the leasing process. Relevant factors may include:

Key consideration Relevance to a medical aesthetic practice
Independent operation The premises should be capable of operating as a distinct and self-contained facility.
Separate access Direct and separate access requirements may apply, subject to the relevant licensing or exemption arrangement.
Internal layout The layout should allow for appropriate reception, consultation, treatment, staff, and support areas.
Privacy and circulation Client privacy, waiting arrangements, treatment-room access, and staff workflow require early planning.
Type of medical procedures Certain procedures may require a day procedure centre licence rather than a clinic licence.
Exclusive use of premises Small practice clinic exemption arrangements may require the operator to have exclusive use of the relevant premises.
Non-medical activities Beauty, nail, hair, or other non-medical services may require careful separation from the healthcare facility, depending on the operational model.

Under Cap. 633, a clinic’s medical director must generally be a registered medical practitioner or registered dentist who has been registered in Hong Kong for at least four years. The appropriate licensing route must be assessed according to the actual services provided, the number and role of practitioners, the intended operating structure, and the final premises design.

A dual-entrance unit may offer useful planning flexibility, but it does not in itself confirm regulatory compliance. The suitability of any premises must ultimately be assessed against the actual business operation, floor plan, structural arrangements, service scope, licensing category, and requirements of the Department of Health.

Medical Aesthetic Leasing: Beyond Location and Rent

The medical aesthetic sector is increasingly professionalised and regulated. As a result, operators are placing greater emphasis on premises that can accommodate clinical standards, patient privacy, premium branding, and long-term business scalability.

For a doctor-led aesthetic medical practice, the most suitable commercial premises will typically balance the following considerations:

  • A building and tenancy profile compatible with professional or healthcare-related use

  • A layout that can accommodate reception, consultation, treatment, recovery, storage, and staff functions

  • Appropriate access and internal circulation for a discreet patient journey

  • Sufficient flexibility for fit-out, equipment installation, and future service expansion

  • Convenient transportation and a location aligned with the target client demographic

  • A rental structure that remains commercially sustainable after fit-out, licensing, staffing, and operating costs

  • Sufficient lead time for lease documentation, design, construction, regulatory applications, and commencement of operations

The Government has progressively implemented the regulatory regime for clinics and small practice clinics under Cap. 633. The Department of Health began accepting applications for clinic licences, including provisional licences, and exemption certificates for small practice clinics from 13 October 2025.

Accordingly, medical aesthetic operators should incorporate regulatory feasibility into their site-selection process at an early stage, rather than treating it as an issue to address only after lease execution or commencement of renovation works.

LINK KWAN PROPERTY specialises in commercial leasing and business-transfer advisory for beauty, medical aesthetic, clinic, and professional-service operators. We understand that a medical tenant is not simply leasing a unit—they are securing a long-term platform for compliant operation, patient confidence, brand positioning, and sustainable business growth.

In this Hanford Commercial Centre transaction, LINK KWAN PROPERTY assisted the tenant in assessing the unit from multiple perspectives, including spatial planning potential, access configuration, operational practicality, professional image, and future business needs.

The successful leasing of this rare dual-entrance unit demonstrates continued market demand for commercial premises with strong adaptability, independent operational potential, and suitability for specialist healthcare-related occupiers.

Important disclaimer: This article is provided for general property-market information only and does not constitute legal, medical, licensing, architectural, or regulatory advice. Whether a particular premises is suitable for a clinic licence, day procedure centre licence, or small practice clinic exemption certificate depends on the actual services provided, business model, final layout, structural conditions, and the Department of Health’s assessment. Prospective tenants should seek advice from the Office for Regulation of Private Healthcare Facilities, qualified healthcare consultants, architects, and legal advisers before entering into a lease, commencing fit-out works, or operating from the premises.

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